怎样成为国际超级网红

                Access to an international super influencer

你想当一个国际超级网红吗?现在正是毕业季,很多同学正在考虑如何创业。如果你们有意尝试国际超级网红,我们就一起来聊聊国际超级网红是如何成功的吧。 

Do you wish to be an international super internet celebrity? Now is the graduation season, and many students are considering how to start a business. If you are interested in trying to be international super influencers, let’s talk about the way of success of international super influencers.

 

 

一.什么是国际超级网红 What is an international super influencer 

顾名思义,国际超级网红就是在全世界具有巨大影响力的网红Up主即大V。例如中国的李子柒,据说她在YouTube頻道上的文化影響力要超过1,000個中国国际电视台(CGTN),至于影视明星更不在话下!

 As the name implies, the international super influencer is the influencer uploader, or Big V. For example, Li Ziqi from China is said that her cultural influence on the YouTube channel exceeds 1,000 China Global Television Network (CGTN) , let alone film stars! 

随着4G网络的普及,给年轻人造就了一夜成功的机会。例如在中国就已经涌现了一批国际超级网红,我们已经认识了其中的李子柒、阿木爷爷、滇西小哥。此外,还有办公室小野、Papi酱、快手耿哥、李佳琦、美食作家王刚、华农兄弟等。5G、6G网络的发展更为年轻人网络创业成功铺平了道路。 Up主上传的文件可以是视频,可以是音频,也可以是直播、专栏等。

 With the popularization of 4G networks, young people have a chance to succeed overnight. For example, a group of international super internet celebrities have emerged in China, and we have already met Li Ziqi, Grandpa Amu, and Dianxi Xiaoge. In addition, there are Office Ms Yeah, Papi Sauce, Kuaishou Brother Geng, Li Jiaqi, food writer Wang Gang, and Huanong Brothers, etc. The development of 5G and 6G networks will pave the way for young people to succeed in internet business. The files uploaded can be videos, audios, live broadcasts, columns, etc. 

下面可能是大家最为关心的问题:可观的收入来源。


The following may be the most concerned issue: the source of considerable income. 

以YouTube为例。据统计,YouTube每月有多达20亿用户登录,每日其平台的視頻播放时长长达10亿小时,覆盖全球互联网用户超过95%。UP主在YouTube的收入来源有四个,即平台浏览分成、广告植入、众筹打赏和直播收入。如果参与YouTube的伙伴计划,可以分得平台55%的广告费。李子柒、阿木爷爷、滇西小哥等仅广告年分成为数百万美元。目前在Youtube、Instagram等平台的中国网红多达数百名。 

Take YouTube for example. According to statistics, as many as 2 billion users log in every month, and the daily video play time on its platform is as long as 1 billion hours, covering more than 95% of global Internet users. There are four sources of income for Uploaders on YouTube, namely, platform browsing income, ad placement, crowdfunding and rewards, and live broadcast income. If they participate in YouTube's partner program, they can get 55% of the platform's advertising income. Li Ziqi, Grandpa Amu, and Dianxi Xiaoge have earned millions of dollars in advertising income only. There are currently hundreds of Chinese Internet celebrities on platofrms such as Youtube and Instagram.

 

                                                  

 

二.怎样成为国际超级网红 Access to an international super influencer


杨老师总结了一下成为国际超级网红的成功秘诀,供大家参考哦。


JYang summarizes the secret of success in becoming an international super internet celebrity for your reference. 

1. 创意是最关键的法宝 Creativity is the key to success


国际超级网红成功的共同法宝,就是他们的作品极有创意。杨老师提出几个创意思路供参考: 

The common key to the success of international super influencers is that their works are extremely creative. JYang proposed several creative ideas for reference: 

1)特色 Features


凡是从中国走向全球的网红都是极具中国特色的。李子柒展现的是各种经典的中国传统文化,滇西小哥展现的则是云南山村的美食、土特产和风俗习惯,阿木爷爷则展现中国古代建筑技术,即整个建筑不用任何金属、钉子、胶水和螺丝。

 All Internet celebrities from China to the world are of Chinese features. Li Ziqi shows a variety of classic Chinese traditional culture, Dianxi Xiaoge shows the delicious food, local specialty products and customs and conventions of Yunnan mountain villages. While Grandpa Amu shows the ancient Chinese architectural technology, that is, the entire buildings without any metal, nails, glue or screws. 

2)神秘感 Sence of mystery


异文化最初吸人眼球的是神秘感。中国视频作品引起西方观众好奇心的,是一个神秘、浪漫而古老的东方世界,包括东方特有的地理环境、风土人情、美食等等。

 What initially captivates the eyeballs of people from different cultures is the sense of orld, including themystery. What Chinese video works arouse the curiosity of Western audiences is a mysterious, romantic and ancient oriental w unique geographical environment, customs, food and so on. 

3) 接地气 Close to ordinary life


接地气是说内容要向普通人所喜闻乐见的具有共鸣效果的内容靠拢,例如美食便是天下所有人感兴趣的,因此YouTube特设有餐厅专栏,而且每天都要精选最火的UP主的视频进行轮播。 

Being close to ordinary life means that the content should be closer to the content with resonance effects that ordinary people like to hear and see. For example, food is of interest to everyone in the world. Therefore, YouTube has a special restaurant section, and every day it select the hottest uploaders and play their videos in turns. 

 

2. 画面精致、优美 Exquisite and beautiful pictures


要记住,人们是带着视觉享受的目的来观看视频的。李子柒和滇西小哥的视频虽然在偏僻的山村,但赏心悦目的大自然景色和温馨的人文环境使观众心旷神怡。所以,必要时需要PGC(Professional Generated Content)即专业生产内容网站(指的是视频)或专家生产内容网站(指的是微博)专业拍摄的支持。PGC保证优质原创视频内容的制作。


It is important to remember that people watch videos with the purpose of visual enjoyment. Although the videos of Li Ziqi and Dianxi Xiaoge are set in remote mountain villages, the pleasing natural scenery and warm human environment make the viewers feel mindful and freshed. so sometimes it is necessary to do it with the help of PGC (Professional Generated Content). PGC is a professional content website (referring videos here) or a expert content website (referring to microblog here). PGC guarantees the production of high-quality original video contents. 


3. 多做少说 Do more and say less


国际视频更多需要意会而不是言传,这样即可以避免语言的困扰,也加强了视觉大餐的效果。当然亲切感和温馨的气氛也是非常必要的。

 International videos requires more intention than verbal communication, so as to avoid language obstacle and enhance the pleasing visual effect. Of course, intimacy and warm welcoming atmosphere are also very necessary. 

4. MCN机构的力推。The strong marketing push of MCN institute.


每个成功网红的后面,都有一个MCN机构在运作。例如,李子柒背后的MCN机构是微念科技,而滇西小哥背后的MCN机构则是由目前中国最成功的网红“papi酱”成立的Papitube。 

Behind every successful Internet celebrity there is an MCN institute in operating. For example, the MCN institute behind Li Ziqi is Weinian Technology, while the MCN institute behind Dianxi Xiaoge is Papitube, which was established by the most successful Internet celebrity "Papi Sauce" in China.

 

 

将所有食物变成可食用的办公用品Turn All Food into Edible Office Supplies

 

在办公室做西餐Cook Full Course Meal in Office

 

在办公室制作榴莲比萨和水果沙拉Durian pizza and fruit salad at office


三.我们再认识一位中国的超级网红“办公室小野”

Now let’s meet another Chinese super influencer "Office Ms Yeah". 

办公室小野本名周晓慧,1994年出生于四川成都,2017年2月首次发布办公室花样美食的一系列所谓“脑洞视频”走红,2018年2月获得YouTube颁发的金色百万粉丝奖。截止目前,办公室小野粉丝已经超过2,000万。 

Office Ms Yeah, whose real name is Zhou Xiaohui, was born in Chengdu, Sichuan province in 1994. In February 2017, she first released a series of so-called "brain holes videos" about delicious food in the office and became a celebrity. In February 2018, she won the Golden Million Fans Award from YouTube. Up to now, she has more than 20 million fans.

 办公室小野视频以创意取胜,其特色一是办公室文化,二是“脑洞大开”,例如在办公室用饮水机煮火锅、用挂烫机蒸包子、用电脑机箱摊煎饼、用电熨斗烤牛肉、用灯管烤腊肉等,正是:只有观众想不到的,沒有她們做不到的,以此吸引了千百万观众的眼球。

 The advantage of Office Ms Yeah’s videos is creativity. One of its features is office culture and the other is "open brain holes", such as boiling hot pot with water dispenser in the office, steaming steamed buns with hanging ironing steamer, cooking pancakes with computer chassis, roasting beef with electric iron, roasting bacon with an electric-light tube, etc., just as what is said that there is only something that the viewers can't imagine, but there is nothing that Ms Yeah cannot do, which attracts the eyeballs of millions of viewers. 

办公室小野的MCN机构是很有实力的洋葱视频。

 Office Ms Yeah’s MCN institute is a powerful Onion Video.

 

 

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