李子柒(五)

                                                     Li Ziqi (V)

 

 

蜀绣 Shu Embroidery

 

采访李子柒 Interview with Li Ziqi

 

人们为什么喜欢李子柒  Why people like Li Ziqi

李子柒不仅是个网红,而且也是巨大的商业成功。近日有人对她的年收入进行了估算,应该在1.68亿元(168,000,000元)左右!姑且不说估算是否准确,也姑且不说如此热衷给李子柒做经济估算出于何种心态和出发点,杨老师还是要说李子柒毫无疑问是个成功人士,而且是商业成功的正能量。

 

Li Ziqi is not only an internet celebrity, but also a great commercial success. Recently someone has estimated her annual income, which should be about 168 million yuan (168 million yuan)! Leaving aside whether the estimate is accurate or not, and leaving aside out of what kind of mentality and purpose they are so keen on making economic estimation for Li Ziqi, JYang still wants to say that Li Ziqi is undoubtedly a successful person and a positive energy for business success.  

李子柒从一个悲惨的孤儿成为一个成功人士,我们需要做的应该是认真探究她的成功之路和成功的原因,也许对同学们和正在急于创业致富的青年人来说,是很有意义和启迪的。

 

Li Ziqi has become a successful person from a miserable orphan. What we need to do is to explore seriously her way of success and what made her success. It may be of great significance and enlightenment to the students and the young people who are eager to start a business and become rich.

杨老师今天继续从李子柒本人的形象及其视频所展现的形象来挖掘与其成功有关的因素。了解了李子柒的身世和她制作视频的情景,可以说,真实世界中的李子柒就是视频中的李子柒,而视频中的李子柒也正是真实世界中的李子柒。她不是影视明星,她就是她,一个来自深山的热爱生活、热爱传统文化的打工妹,视频中展现的形象也正是她自己。杨老师觉得长篇大论地空谈不如多听听李子柒本人是如何谈论自己的,也许可以给我们提供更多的启发。

 

Today, JYang will continue to explore the factors related to her success from the image of Li Ziqi herself and the image shown in her videos. After learning about Li Ziqi ’s life experience and the scenes in which she made her videos, it can be said that Li Ziqi in the real world is just Li Ziqi in the videos, while Li Ziqi in the videos is also Li Ziqi in the real world. She is not a movie star, she is herself, a girl worker from the mountains who loves life and loves traditional culture. The image shown in the videos is just herself. JYang holds that it would be better to listen more to what Li Ziqi talked about herself than all talk and no deed, which might give us some inspiration.

 

1. 视频展现的是一个朴实无华、热爱生活、热爱传统文化、热爱自然的形象

The videos show an image of simplicity, life-loving, loving for traditional culture nature.

 

她没有受过专业训练,也不懂演技,没有舞台道具,没有资金,没有家庭和社会背景,一切都是白手起家。她只是用自己的双手在自己家乡的农舍,努力展现着自己所喜爱的传统文化和传统生活方式。一切都是亲自动手,既非表演,也非摆拍,人们在视频中看到的和感受到的一切都是那么纯真、质朴、自然,那么有感染力。

 

She received no professional training, owning no acting skills, no stage props, no funds, no family and social background, and everything was self-made. She just tried to show the traditional culture and traditional lifestyle she loved with her hands in her own farmhouse in the hometown. Everything was hands-on, neither acting nor posing. Everything that people see and feel in the videos is so pure, simple, natural, and so moving.

李子柒的爷爷是烹饪的好手。受这种家庭的影响,李子柒从小养成热爱劳动的习惯,特别是对于中国的传统饮食文化情有独钟。她为拍摄这样的视频成功打下坚实的基础。

 

Li Ziqi's grandfather was expert at cooking. Influenced in such family, Li Ziqi loved laboring work since her childhood, especially with a special interest in Chinese traditional diet culture. She laid solid foundation for her success in shooting such videos.

李子柒说:

“其实这些都是我从小到大最熟悉不过的东西,一年四季,春耕秋收。到了哪个季节种什么粮食栽什么菜,吃什么果子干什么活!反而没有刻意策划今天拍什么明天拍什么,可能刚好到了什么节气,或者出去转一圈,发现什么花开了,什么菜可以吃了,就开始做拍摄的准备。 ”

 

Li Ziqi said:

"In fact, these are the things that I have been most familiar with since childhood, which mean ploughing and sowing in springs and harvesting in autumns. In which season and what crops will be planted, what fruits will be eaten, and what work will be done! Instead. I did not deliberately plan what to shoot today and what for tomorrow. Maybe it ’s just the time for solar term, or just I went out for a walk and found out what flowers were blooming and what dishes were ready to eat, and then I started preparing for the shooting. "

李子柒还说:

“不敢说我造了谁想象中的生活,我只是拍摄出自己的理想生活“。

“觉得只有全部是自己亲手做出来作品,才算是自己的东西”。

 

Li Ziqi also said:

"I do not dare to say I have created the life in some people’s  imagination. I just filmed my own life I wished."

"I feel that it is something of my own only when I made it all by myself."

 

2. 视频展现的是一个吃苦耐劳、坚毅、执着、敬业、勤奋的形象。

The videos show an image of industry, perseverance, persistence, dedication and diligence.

 

李子柒说:

”每个人都是多面性的,很难用一两个形容词把它固定下来。我自己都不知道自己是个什么样的人。如果非要说三个的话,可能是:固执、神经病、能吃苦。 “


Li Ziqi said:

"Everyone is multi-faceted, and it is hard to express it with one or two adjectives. I even don't know what kind of person I am. If I have to say in three words, they might be stubborn, nervous and suffering. "

 

 

李子柒刚买到单反照相机的时候,只能对照说明书了解各个按钮的功能。仅凭一个旋转屏和一个120元的三脚架,她竟然完成了前期拍摄,而且是在一个内存仅为16G的手机上进行视频剪辑的。

 

When Li Ziqi just bought a SLR camera, she tried to know the functions of the buttons with the help of the instructions. With only a rotating screen and a tripod at 120 yuan, she actually completed the pre-shooting, and did video editing on a mobile phone with only 16G of memory.

 

“我自己一个人,要拍完这个镜头,洗手、调好三脚架、取好景再拍下一个镜头。拉面对时间要求很准确,通常镜头调好之后面团就废掉了。”

“拍废的面团我奶奶做成馕吃了半个月,每天都是各种汤泡馕,导致现在看着馕都觉得很饱。 ”

"I was alone. I had to take the shot, wash my hands, adjust my tripod, take a good shot and take another shot all by myself. Exact time was badly required for making beef noodle. Very often the dough became useless after the lens was adjusted."


"My grandma made the useless dough ravioli and ate ravioli for half a month. Every day there were various soups and ravioli. As a result, I will feel very full when I look at ravioli even now."

 

为了照顾唯一的最亲近的亲人奶奶,她毅然舍弃城里的打拼返回家乡,为了维持生计也曾开过一个淘宝店,后来因为拍短视频没有精力打理,便关掉了淘宝店。

 

In order to take care of the only closest grandma, she decided to quit the job in the city where she worked and returned to her hometown. She also opened a Taobao shop to support her living. Later, she closed it owing to lack of energy because she had to film short videos.

后来,她的确请了一名摄影师来帮助她。她说:


”反正我自己吃了那么多苦,拍出来的视频也不会有人相信(是一个人单独拍的),倒不如真找个摄影师来帮我拍,至少我不用再那么累了。 “

 

Later, she did ask a photographer for help. She said,


"Anyway, I have suffered so much, and no one will believe the video I took (all by myself). I would rather ask a photographer to help me, in this way at least I do n’t need to be so tired anymore. . "

 

再后来,在内容制作上她也组建了一个三人团队,即她自己和摄影师,还有一个年轻的助理。她的事业得到进一步发展。

 

And later on, she also formed a three-person team in video production, that is, she and the photographer, and a young assistant. Her video filming is further developing.

 

李子柒说:

“至少不用来回跑按开关键。之前拍完视频,我连场地都是自己打扫,现在有助理帮着我来做了。”

Li Ziqi said:

"At least I didn't have to run back and forth to press the keys. Before that, after shooting the videos, I even had to clean the venue myself, and now I have an assistant to help me do it."

3.视频展现的是一个乐观豁达、积极进取、传递传统文化的形象

The videos show an image of optimism, openness, and aconveyer of traditional and culture

不可否认,在一个偏僻的深山里,李子柒拍摄视频也是为了谋生,为了更好地照顾奶奶,为了改善生活。本无可厚非。但是在她所拍摄的视频中,观众看不到一点急功近利、一鸣惊人的商业痕迹,相反,只是体验到丰富多彩的中国传统文化的内容。

It is undeniable that in a remote mountain, Li Ziqi films videos in order to make a living, to take better care of grandma, and to improve the life. There is nothing wrong with this. However, in the videos she shot, the audience did not see any commercial indications of immediate success and blockbuster. Instead, the audience only experienced rich and colorful traditional Chinese culture.

李子柒说她“知道了自己究竟想要什么”。因此至今李子柒仍不接那些可以获利巨大的商业广告,与当前视频博主变现方式很是不同,很是异类。至于今后是否进行商业合作。李子柒这样说:

 

 Li Ziqi said that she "knows exactly what she wants." Therefore, to this day Li Ziqi still refuses commercial advertisements that can make huge profits, and in this way she is very different from the current video bloggers’ monetization, and she is really very alien. As for whether she will do commercial cooperation in the future, Li Ziqi said:

 

”对我来说现阶段就是把视频拍好,也不用说什么创始人不创始人的,我只是喜欢做这件事,所以会全力以赴去做。 “

 

"Recently for me, I need to shoot the videos well, without having to say  whether I am the founder or not. I just like to do it, so I will go all out."

李子柒后来的确有了自己的公司,而且与杭州MCN机构“微念科技”有签约,这仍然无可厚非,只能说明她创业的成功,从一个成功走上更高层次的成功。不过,她之所以选择与杭州的MCN机构合作,也是因为只有这家机构能够理解她,愿意给她更多的时间健康地发展,同意拒绝数千万元的广告收入,而转向去做更有意义的事情。

 

Li Ziqi did have her own company later, and she signed a contract with Hangzhou MCN Institute "Weinian Technology". This is still understandable. It just verifies her success in entrepreneurship and success from one level to a higher level. However, she chose to cooperate with MCN in Hangzhou due to the fact that only MCN understood her and was willing to give her more time to develop healthily, and they agreed to reject tens of millions yuan for advertising revenue but switched to doing more meaningful things.

前不久,李子柒这样说道:

“现在已经有很多中华老字号、非物质文化遗产等传统文化相关的找我合作,我也在考虑将商业模式建立在这些有意义的事情上,比如做一个年轻人喜欢的带有传统文化色彩的品牌。 ’

 

Not long ago, Li Ziqi said like this:

"Now there are many old traditional Chinese firms and intangible cultural heritages related to traditional cultures came to me for cooperation. I am also considering establishing my business model on basis of these meaningful things, such as a some traditional culture brand which young people like. '

最后,杨老师还是要说:如此,李子柒的视频受到人们的普遍喜爱和追捧,就不足为奇了。毕竟,不管社会怎样快速发展,不论文化有多么不同,人类对于生活的热爱、对于真、善、美的追求是永远不会改变的。


Finally, JYang still wants to say that in this way, it is not surprising that Li Ziqi's videos are universally loved and sought after by people. After all, no matter how fast the society develops and no matter how different the cultures are, human love for life and the pursuit of truth, goodness and beauty will never stop.

杨老师还将从不同的角度继续聊这个话题,请大家持续关注哦。

 

JYang will continue our talks about this topic from different angles. Please keep following.

 

李子柒的视频网页:

Li Ziqi's Video Web Pages:


在优兔(油管)上 on YouTube

https://www.youtube.com/channel/UCoC47do520os_4DBMEFGg4A/featured

 

在微博上 on micro-blog:

https://www.weibo.com/mianyangdanshen?is_hot=1

 

在脸书上 on facebook:

https://www.facebook.com/cnliziqi/

 

在哔哩哔哩上 on bilibili: 

https://space.bilibili.com/19577966/

 

在Twitter上 on twitter:

https://twitter.com/cnliziqi

 

在优酷上 on YouKu: 

https://i.youku.com/liziqistyle

 

在京东上 on jingdong (JD):

https://mall.jd.com/index-1000229044.html

 

在即时电报上 on Instagram: 

https://www.instagram.com/cnliziqi/

 

在爱奇艺上 on Iqiyi:

http://www.iqiyi.com/paopao/quan01_234268647.html

 

在腾讯视频 on QQ:

http://v.qq.com/vplus/28fd325c41b93fd2cfd603be13eae39a

 

李子柒的网店 Li Ziqi' online shop:

https://liziqishop.com/

 


本公众号往期发布的“李子柒”

Li Ziqi published in JYangSinology

(请点击查看 Please click and watch)


李子柒(一) Li Ziqi (I)

李子柒(二) Li Ziqi (II)

李子柒(三) Li Ziqi (III)

李子柒(四) Li Ziqi (IV)

 

未完待续 To be continued

 

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