美食大V滇西小哥

                       Cuisine Big V Dianxi Xiaoge


(以下视频来源于滇西小哥)

荔枝 Lychee

 

大王的故事 Story of Dog Big Wang

 

石头宴 Stone feast

 

 同学们,我们已经认识了世界级网红李子柒和阿木爷爷,今天我们再认识一位红遍全球的美食大V、视频红人滇西小哥,其1100万余粉丝量仅次于李子柒,而其182视频数和12亿视频播放量则超过李子柒,在油管YouTube网红营销服务平台NoxInfluencer上的总评分高达4.88,而李子柒仅为2.96,可见滇西小哥在全球的知名度之高。


不过,NoxInfluencer数据显示,滇西小哥每月广告分成46.5万美元,年收入达558万美元,即人民币3,906万元,而李子柒年收入为682万美元,即人民币4,774万元。在YouTube上的十大中国网红,李子柒排名第一,滇西小哥紧随其后排名第二。


Hi, everyone, we have already met the world-famous internet celebrities Li Ziqi and Grandpa Amu. Today let’s meet another world-famous cuisine Big V and video celebrity Dianxi Xiaoge, who owns more than 11 million fans, second only to Li Ziqi, but  her number of 182 videos and number of 1.2 billion video views are bigger than those of Li Ziqi. The total rating on NoxInfluencer, YouTube’sinternet celebrity marketing service platform, was as high as 4.88, while Li Ziqi’s was only 2.96. This shows that how well-known Dianxi Xiaoge is in the world.


However, according to NoxInfluencer data, Dianxi Xiaoge’s monthly advertisingincome is US$465,000, and the annual income is US$5.58 million, or RMB 39.06 million, while Li Ziqi’s annual income is US$6.82 million, or RMB 47.74 million. Among the top ten Chinese Internet celebrities on YouTube, Li Ziqi listed first, followed closely by Dianxi Xiaoge in second place.

 

                                    

 

                       

 

 其实,滇西小哥乃一女子,是个云南保山的山里的妹子,本名董梅华,为照顾其患病的父亲辞去在四川互联网公司的工作,2016毅然回到云南大山的故乡,走上美食视频红人的成名之路。从电商销售云南土特产做起,然后通过拍摄短视频来展示云南的美食美景和保山当地的风土人情、风俗习惯。按照她自己的说法,就是欢迎大家到滇西去“看山山水水,尝滇西,吃虫虫草草”。


“滇西小哥”是她给自己起的网络名,“滇西”意为其故乡保山位于云南西部,“小哥”则表示其性格豪爽。
在滇西小哥的视频里,滇西小哥是个朴实无华、勤劳、充满温情、热爱家乡热爱家乡的美食的姑娘,滇西小哥给与观众的是充满乡土气息的有世外桃源般的温馨感和治愈,也给观众提供一个了解中国真实文化的小小的窗口。这也正是滇西小哥在全球吸引如此众多粉丝的缘故。


Atually, Dianxi Xiaoge is a young lady, a mountain girl from Baoshan, Yunnan province. Her own name is Dong Meihua. In order to take care of her sick father, she quit her job at a Internet Company in Sichuan province, and resolutely returned to her hometown in the mountains in Yunnan in 2016, and started her way to become a cuisine video celebrity, starting with e-commerce sales of Yunnan local specialty products and then short videos to show the delicious food and beauty of Yunnan and the local customs and conventions of Baoshan. According to her own words, everyone is welcome to go to the west of Yunnan to "see the mountains and rivers, taste the ( food of) western Yunnan, and eat the cordyceps".
"Dianxi Xiaoge" is the internet name she gave herself. "Dianxi" suggests that Baoshan, her hometown, is located in the west of Yunnan, and "Xiaoge" implys her forthright personality.


In the videos by Dianxi Xiaoge, the "little brother in the west of Yunnan" is a simple, hardworking, tender and warm-hearted girl who loves the hometown and delicious food of the hometown. What Dianxi Xiaoge gives the audience is a sense of warmth and cure full of rustic flavors in paradise, and also provides audience with a small window to understand Chinese culture. And this is just the reason why Dianxi Xiaoge attracts so many fans all over the world.


注:云南是中国民族种类最多的省份,人口在6000人以上的少数民族多达25个。


Note: Yunnan is the province with the largest number of ethnic groups in China. There are as many as 25 ethnic minorities with a population of more than 6,000.

 

     

 

 

 

 

 

 

 

 

 其实,滇西小哥乃一女子,是个云南保山的山里的妹子,本名董梅华,为照顾其患病的父亲辞去在四川互联网公司的工作,2016毅然回到云南大山的故乡,走上美食视频红人的成名之路。从电商销售云南土特产做起,然后通过拍摄短视频来展示云南的美食美景和保山当地的风土人情、风俗习惯。按照她自己的说法,就是欢迎大家到滇西去“看山山水水,尝滇西,吃虫虫草草”。


“滇西小哥”是她给自己起的网络名,“滇西”意为其故乡保山位于云南西部,“小哥”则表示其性格豪爽。
在滇西小哥的视频里,滇西小哥是个朴实无华、勤劳、充满温情、热爱家乡热爱家乡的美食的姑娘,滇西小哥给与观众的是充满乡土气息的有世外桃源般的温馨感和治愈,也给观众提供一个了解中国真实文化的小小的窗口。这也正是滇西小哥在全球吸引如此众多粉丝的缘故。


Atually, Dianxi Xiaoge is a young lady, a mountain girl from Baoshan, Yunnan province. Her own name is Dong Meihua. In order to take care of her sick father, she quit her job at a Internet Company in Sichuan province, and resolutely returned to her hometown in the mountains in Yunnan in 2016, and started her way to become a cuisine video celebrity, starting with e-commerce sales of Yunnan local specialty products and then short videos to show the delicious food and beauty of Yunnan and the local customs and conventions of Baoshan. According to her own words, everyone is welcome to go to the west of Yunnan to "see the mountains and rivers, taste the ( food of) western Yunnan, and eat the cordyceps".
"Dianxi Xiaoge" is the internet name she gave herself. "Dianxi" suggests that Baoshan, her hometown, is located in the west of Yunnan, and "Xiaoge" implys her forthright personality.


In the videos by Dianxi Xiaoge, the "little brother in the west of Yunnan" is a simple, hardworking, tender and warm-hearted girl who loves the hometown and delicious food of the hometown. What Dianxi Xiaoge gives the audience is a sense of warmth and cure full of rustic flavors in paradise, and also provides audience with a small window to understand Chinese culture. And this is just the reason why Dianxi Xiaoge attracts so many fans all over the world.


注:云南是中国民族种类最多的省份,人口在6000人以上的少数民族多达25个。


Note: Yunnan is the province with the largest number of ethnic groups in China. There are as many as 25 ethnic minorities with a population of more than 6,000.

 

 

• 词语学习
美(měi)食(shí) cuisine/delicious food


大(dà)V Big V


短(duǎn)视(shì)频(pín) short video


红(hónɡ)人(rén) celebrity


营(yínɡ)销(xiāo) marketing


平(pínɡ)台(tái) platform


广(ɡuǎnɡ)告(ɡào) advertisement


土(tǔ)特(tè)产(chǎn) local specialty/local products


风(fēnɡ)土(tǔ)人(rén)情(qínɡ) local customs and practices


风(fēnɡ)俗(sú)习(xí)惯(ɡuàn) customs and conventions


朴(pǔ)实(shí)无(wú)华(huá) simple (and unadorned)


治(zhì)愈(yù) cure/heal


世(shì)外(wài)桃(táo)源(yuán) Xanadu/imaginary land of idyllic beauty/imaginary land of joy and plenty (eg. Utopia,

Cockaigne, Shangri-la, etc.)

 

• 词语解释

大V,又称网络大V、微博大V,指在微博上十分活跃、又有众多粉丝并且很有影响力的 “公众人物”,即”社交媒体有影响的的大V“,简称大V(influencer)。


VIP,意思是“非常重要的人物”、“要人”、“要员",后来也指“贵宾”、" 贵宾账户"。因为“大V”具有商业价值,因此又称为“大V营销”,逐渐取代明星成为广告的主角。


Word ExplanationBig V, also known as Internet Big V, Microblog (Weibo) Big V, refers to “public figures” who are very active on microblog, have huge number of fans and are very influential, that is, “a social media influencer”, or "influencer" for short.


VIP, or Very Important Person, later also referres to "distinguished persons" and "VIP account". Because "Big V" has commercial value, it is also called "Influencer marketing", which gradually replaces stars as the main roles of advertisements.

 

                                                      

 

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